MK 220 INTERMEDIATE MARKETING
Prerequisite: MK 101. A continuation of the study of marketing principles
which provides
application of, and in-depth grounding in, the marketing mix and explores
careers in Marketing.
Quality in verbal and written marketing communications skills are
emphasized. Marketing and
Marketing Communication majors must take this course prior to the junior
year unless waived.
Transfer students must take this course their first semester on campus
unless waived.
3 s.h.
MK 305 BUSINESS TO BUSINESS MARKETING
Prerequisite: MK 101. An introduction to the integrated marketing of goods
and services to
industrial, institutional, and government markets. Areas of study include a
review of the nature and
buying motives of industrial buyers, organizing for the marketing of
industrial products,
promotional techniques, and distribution and pricing strategies.
3 s.h.
MK 306 NEW PRODUCT MANAGEMENT
Prerequisite: MK 101. A course which develops understanding of the range of
managerial
problems associated with introducing and sustaining viable product
strategies. Emphasis is
placed on the selection and introduction of new products.
3 s.h.
MK 317 INTRODUCTION TO MARKETING COMMUNICATION/ADVERTISING
Prerequisite: MK 101. A course which integrates marketing communication
theory, concepts, and
research with in-depth treatment of all elements of the promotional mix -
advertising, sales
promotion, point-of-purchase communications, direct marketing
communications, public relations,
sponsorship marketing, and personal selling. The course covers the
fundamentals of marketing
communication.
3 s.h.
MK 318 MARKETING RESEARCH
Prerequisites: MK 220, QM 304. A study of the quantitative and qualitative
techniques of
marketing research and their effective use in marketing management. Emphases
are the flow of
marketing information, the development of sound primary research, and the
adaptation of
quantitative tools to management planning and decision making.
3 s.h.
MK 321 RETAILING
Prerequisite: MK 101. A study of the overall plan of action for retail
establishments. The major goal
is to become a good retail planner and decision maker.
3 s.h.
MK 322 SALES AND SALES MANAGEMENT
Prerequisite: MK 101. An examination of the role of personal selling in the
marketing mix.
Planning, training, organization, forecasting, and reporting of individual
sales personnel and
group sales activities are emphasized.
3 s.h.
MK 325 ETHICAL DECISION MAKING IN MARKETING
Prerequisite: MK 220, and junior or senior standing. A course which
familiarizes students with the
ethical issues involved in Marketing and helps them develop the knowledge
and skills needed to
resolve these issues. Students are introduced to a framework for ethical
decision-making, review
ethical codes of relevant professional associations, and study cases
involving ethical dilemmas in
Marketing decision making.
1 s.h.
MK 333 INDEPENDENT STUDY IN MARKETING
See "Independent Study" on page 29.
1-3 s.h.
MK 340 DESKTOP APPLICATIONS FOR MARKETING
Prerequisite: MK 101. An application course designed to give students
experience in developing
promotional material such as brochures, flyers, advertising copy, coupons,
and proposals using
desktop publishing. This course helps students develop a high level of skill
in desktop publishing
as it relates to marketing.
3 s.h.
MK 342 INTERCULTURAL MARKETING COMMUNICATION
Prerequisite: MK 317. An examination of the role of marketing communication
in the context of a
global business environment. An integrated approach to studying
intercultural marketing
communication is provided.
3 s.h.
MK 344 MARKETING, MEDIA AND SOCIETY
Prerequisite: MK 317. An investigation of the role of marketing and the mass
communication mix,
the application of media, and the impact on consumer, business and society.
The focus of the
course is to provide students with an overview of the use and effectiveness
of marketing media
vehicles such as television, radio, print, and new technology advertising.
Strategic marketing
communication strategies are investigated.
3 s.h.
MK 346 RELATIONSHIP MARKETING
Prerequisite: MK 317. An examination of persuasion as it relates to
integrated marketing
communication (IMC) and the role of the salesperson as an initiator of
relationship marketing. The
course includes the tracking of customers using Database Marketing
Techniques.
3 s.h.
MK 366 SPORT MARKETING
Prerequisite: MK 101. An introduction to sport management as a broadly
defined profession with
particular emphasis on marketing management in sports. In addition to career
considerations in
Sport Management, Sport Marketing topics include marketing research,
computer applications,
and communication.
3 s.h.
MK 390 SPECIAL TOPICS IN MARKETING
A study of advanced topics in marketing of special interest to marketing
majors but not carried in
the catalogue on a regular basis.
1-3 s.h.
MK 411 INTERNATIONAL MARKETING
Prerequisites: MK 101; junior standing. An introduction to the complexities
and implications of
foreign markets. Emphasis is on decision making and policy formulation
including cultural, political,
legal, and economic aspects of doing business outside the home country.
3 s.h.
MK 418 MARKETING SEMINAR
Prerequisite: senior Marketing standing and MK 220, MK 317. An examination
of a variety of
viewpoints regarding marketing and business. Through reading and discussion,
students
develop a critical perspective of the field. An area of interest is
researched, and findings are
presented in a position paper.
3 s.h.
MK 421 MARKETING MANAGEMENT
Prerequisite: senior Marketing standing and MK 220, MK 317. A focus on the
problem- solving
and decision making process of marketing managers as they endeavor to
harmonize the
objectives and resources of the organization with the needs and
opportunities in the marketplace.
Case analysis is used to investigate managerial strategies and tactics an
their implementation in a
variety of marketing situations.
3 s.h.
MK 440 MARKETING COMMUNICATION/ADVERTISING SEMINAR
Prerequisite: senior Marketing Communication standing and MK 220, MK 317. An
exposure to
real world marketing communication practices and procedures. Current issues
in marketing
communication technology, business practice, personal communication -
professional sales
(consumer and business to business), and publicity are explored.
3 s.h.
MK 480-481 INTERNSHIP IN MARKETING
See "Internships" on page 30.
3 s.h.